Gabriela’s Food Truck

CLIENT: Gabriela’s European Desserts

LOCATION: Ligonier, IN

DELIVERBLES: Identity and Packaging Design

ROLE: Designer

AWARDS: Featured in “Student Works” on PackagingOfTheWorld.com

OVERVIEW

This design was created for a small bakery in my hometown. Gabriela’s is a traditional bakery with a Romanian twist, inspired by the owner’s home country. These traditions played a role in the patterns, colors, and overall look of the truck and its assets. The food truck specializes in Romanian and European desserts, with a specialty in cupcakes.

RESULTS

This truck displays a refined floral pattern inspired by pysanky eggs, a traditional easter decoration of Romania. These eggs are decorated carefully through a wax-batik process, which takes time and skill to master. This decorative process related to the care and time Gabriela takes in decorating her desserts, which is why it is reflected in the pattern on the food truck. The menu board and other assets play off of this decorative process as well, with the wording reflecting the dot-ended swirls and floral patterns on the truck. These details created cohesion between all assets of the food truck and related the brand back to Romania, an important part of the bakery’s identity.