Forged Branding

CLIENT: Forged

DELIVERABLES: Branding System, Print and Web Advertisements, Video and Sound Recording

ROLE: Designer and Writer

OVERVIEW

Forged is a small, family-owned forge, with a talent and drive for perfection. Forged specializes in cast-iron and wrought-iron. They create everything from cast-iron griddles to small hooks to fireplace grills. Everything you need for your home can be created at Forged. 

A small company has time to spend on each and every one of its customers and works to ensure satisfaction in every piece created. The advantage to being a small forge with years of expertise is knowledge and skill. Not only do the craftspeople at Forged understand historically-accurate styles and builds, but they also can take the time to recreate the exact pieces customers are looking for. 

Forged is where creativity meets skill.

RESULTS

The logo uses the process of the forge to create the hammer. The large piece of the hammer is the first part of the process, a solid piece of metal. The next step is to taper the metal down in order to be shaped. This long rectangle makes the handle of the hammer. The last piece is the curved shape of an s-hook, which is the final flourish to create the capital “F” monogram of Forged. This process of metal sculpting ends with one of the most simple pieces, showing the company’s drive in their craft, working hard to make even the basics the best they can be. 

The entire monogram is encased in an anvil-like shape, which alludes to home and central place of creation. The narrowed, triangular top of the anvil imprints the idea of the forge as a home. This shows not only the family forge aspect but the welcoming spirit to all people.